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Why the M1 MacBook Pros are better than the best Windows laptops

Impossible? Not with the amazing M1 Pro and M1 Max MacBook Pros


Thanks to Apple’s groundbreaking SOC (System on a Chip) technology, which combines the CPU, GPU, I/O and Neural Engine in a single chip with unified memory, the M1 Pro and M1 Max chips are capable of performing intensive workflows that were previously beyond the reach of even the most high-end professional notebooks.


But the real revolution is the the way MacBook Pros balance superfast performance with long-lasting battery life.


Compared to a high-performing Windows PC notebook with a discrete GPU, for example, the M1 Max chip delivers greater performance while consuming 40 per cent less power.


Supercharged and superpowered, the M1 Pro and M1 Max chips have been purpose-designed and engineered to take performance to a whole new level, in keeping with the MacBook Pro's long-standing reputation as the workhorse of choice for graphic artists, photographers, video editors, web developers, and other heavy-duty users


Imagine a machine that is capable of running three external 6k displays, and streaming six or more 8k video streams at the same time. Unimaginable? Not when the machine is a M1 Pro or M1 Max MacBook Pro.



With their built-in colour-correct calibrated screens, the MacBook Pros deliver graphics performance to match or exceed the highest-end GPU in the largest PC laptops. 



And all this while using up to 100 watts less power, unplugged, on the go, wherever you are. 


Portability. Power. Speed. Performance. Battery life. The new M1 MacBook Pros are built to outperform, outpower, and outlast  PC laptops, which is why iStore is giving Windows laptop owners the opportunity to reimagine computing for themselves. 


Trade in your Windows laptop, and you can get up to R10,000 towards your cash purchase of a new MacBook Pro at iStore. 

You can choose an instant discount on your cash purchase, or redeem your trade-in value as an iStore Gift Card, to be used at a later stage.



Beyond imagination, beyond possibility, beyond extraordinary, the MacBook M1 Pro and M1 Max are here, ready to put the new superpower of portable computing in your hands. 


For more information on the new M1 Pro and M1 Max MacBook Pros, please visit 

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