The M1 MacBook Pros re-imagine the power of personal computing
Imagine a portable computer that can last up to 21 hours on a single charge. This would require that the laptop use 70% less power than you would typically use on a PC.
Now imagine that the same laptop offers unrivalled performance across the laptop industry.
Impossible? Not with the amazing M1 Pro and M1 Max MacBook Pros.
Thanks to Apple’s groundbreaking SOC (System on a Chip) technology, which combines the CPU, GPU, I/O and Neural Engine in a single chip with unified memory, its M1 Pro and M1 Max chips are capable of performing intensive workflows that were previously beyond the reach of even the most high-end professional notebooks.
This is in line with the MacBook Pro's long-standing reputation as the workhorse of choice for graphic artists, photographers, video editors, web developers, and other heavy-duty users.
This unrivalled technology brings unprecedented performance to your daily work and tasks – apps load quicker, processes run faster, and you can do more than ever before.
As amazing as this performance is, the real revolution is the way Apple’s MacBook Pros balance this superfast performance with unbelievably long-lasting battery life.
Compared to a high-performing Windows PC notebook with a discrete GPU, the M1 Max chip delivers significantly more performance while also consuming an amazing 40% less power.
This means you no longer have to compromise between performance and battery life – the M1 MacBook Pros offer the best of both worlds.
Not only do you get the best laptop performance in the industry; you could find yourself going two or three full workdays without having to plug in your Mac – the days of ‘low battery’ alerts are over!
The M1 Pro and M1 Max MacBook Pros’ combination of performance and long-lasting battery life also make it possible to run three external 6K displays, and you can stream six or more 8K video streams at the same time.
Whether you’re using external or built-in displays, you can rest assured that you will get more accurate colours, smoother video, and sharper images.
Portability. Power. Speed. Performance. Battery life. The M1 MacBook Pros are built to outperform, outpower, and outlast PC laptops.
If you want the best laptop on the market, there can be no debate – the M1 MacBook Pros will simply blow you away with their dominance compared to their Windows competitors.
But what does all of this mean for the single most important element in the everyday computing equation — the human who uses the machine? It means…well, let’s see what a few human users have to say.
For GQ’s Robert Leedham, the MacBook Pro M1 Pro 14-inch is a “ludicrously impressive” machine that redefines expectations of the capabilities of notebook computing.
He is particularly dazzled by Apple’s Liquid Retina XDR display technology, which offers “startling contrast and pin-sharp clarity”, making the screen “an absolute stunner to behold”.
Over at PC Magazine, Tom Brant hails the MacBook Pro M1 Max 16-inch as “the ultimate MacBook Pro”, noting in a series of gruelling tests that its 20-hour battery life “trounces that of its Windows competition”.
Outside of the testing lab, the new MacBook Pros are designed to satisfy the intense and demanding needs of professional users, whether working from home or out in the field. So how do they live up to their name?
For Marques Brownlee, also known as MKBHD, an ever-on-the-move YouTuber, the 14-inch and 16-inch MacBook Pros with M1 Pro and M1 Max are “truly next level” for battery life, speed, performance, and video editing power. “There are going to be a lot of professionals like me who are really happy with these,” he adds.
Scott Simmons, a professional video editor, agrees, observing on the ProVideoCoalition website that the speediness of the MacBook Pro M1 Max, which “didn’t break a sweat” during testing, has direct and quantifiable benefits in an industry where time is money.
For software engineer Jameson Williams, who works at the popular social news curation site, Reddit, the same principle applies.
Whatever your own profession or level of use, you can find out why the critics are raving about the MacBook Pro range at iStore, where you can take advantage of an exclusive trade-in and trade-up programme for Mac and Windows PC users.
iStore is giving Windows laptop owners the opportunity to reimagine computing for themselves.
Trade in your Windows laptop, and you can get up to R10,000 towards your cash purchase of a new MacBook Pro at iStore. Visit www.istore.co.za/pc-trade-in to calculate the trade-in value of your machine, and to see how the MacBook range is redefining the meaning of agility.
You can choose an instant discount on your cash purchase, or redeem your trade-in value as an iStore Gift Card, to be used at a later stage.
Beyond imagination, beyond possibility, beyond extraordinary - the MacBook M1 Pro and M1 Max are here, ready to put the new superpower of portable computing in your hands.
Click here for more information at iStore: https://www.istore.co.za