Reasons Why the MacBook range is the Dream Machine | iStore
What makes the MacBook M1 range the best laptops you can buy? Here’s why they’re a dream.
The dream of breathtaking speed and power
When it comes to pure performance and muscle, the MacBook Air and MacBook Pro range isn’t just fast, they’re super fast.
The secret lies in a breakthrough processor technology called SoC, or System on a Chip. Instead of assigning tasks to separate components on the motherboard, the M1 assembles its army of workhorses on a single chip, combining graphics, machine learning, unified memory, and multimedia processing.
The result: a machine that is faster, smarter, and more efficient than 98 per cent of comparable PC laptops, giving you a more fluid and satisfying user experience than ever before.
The dream of all-day battery life
The great promise of portable digital technology is that it will set us free, for hours at a time, from the chains of our charging cables. But it takes the MacBook range to transform that promise into all-day, everyday practice.
Even under heavy use, including web browsing, video conferencing, and multimedia playback, the MacBook Air and MacBook Pro is capable of holding a full charge for up to 18 hours at a time, outperforming even the most powerful PC laptop by 60 per cent.
The dream of silent operation
Nobody is a fan of the fans that roar into action when a laptop loses its cool. Which is why the Mac range represent such a quiet victory for energy-efficient design.
The MacBooks Air M1 is completely fan-less and silent in operation, while the MacBook Pro M1 Pro and M1 Max come equipped with a discreet and highly intelligent cooling system that barely makes a whisper even under intense and prolonged use.
The dream of being equipped with a range of powerful apps to meet all your needs
From the moment you set up and sign into your brand-new MacBook, it’ll be ready for work and play. Every MacBook includes a suite of beautifully-designed applications for word processing and document design (Pages), organising and managing data (Numbers), creating stunning presentations (Keynote), editing movies (iMovie), and making music (GarageBand).
You’ll have everything you need, right at your fingertips, to make the most of your MacBook as an all-in-one tool for productivity, entertainment, and creativity.
The dream of cross-platform compatibility
There’s no need to get the movers in when you make the switch from PC to Mac. All you need to do is call on the Windows Migration Assistant, which uses your Wi-Fi or ethernet connection to transfer a wide range of data to your new Mac.
You can move your emails, contacts, calendar appointments, browser bookmarks, photos, iTunes content, system settings and more.
And then, once you’re set up and settled in, you can stake your claim to familiar territory by continuing to use Microsoft Office with ease.
You can even run Windows on your Mac, using an emulator app. But you’ll soon feel at home with macOS. It’s as easy as flipping a switch.
The dream of worry-free computing
In a world full of hackers, cyber-attackers, and other “bad actors”, it’s comforting to know that the MacBook range offers the highest level of built-in security for your data.
Touch ID gives you swift and secure access, while data on the built-in solid-state drive (SSD) is automatically encrypted using a hardware-accelerated encryption engine. The Secure Boot, which checks that only authorised macOS system software is loaded at startup, and Sealed Key Protection, which prevents your automatically-encrypted data from being copied to a storage medium.
Additional security features safeguard against malware and viruses, and an Activation Lock will keep intruders at bay even if your MacBook gets lost or stolen.
The dream of dazzling good looks
With their slim, sleek, all-in-one aluminium chassis, the MacBook range is designed to dazzle, as much as they are crafted to endure the rigours of heavy use at home and away.
But Apple’s famous attention to detail is always on display, thanks to the Retina screen’s super-sharp resolution and high pixel density, making images and text easier on the eyes than ever.
The dream of value for money
Ever since Steve Jobs first pulled the “world’s thinnest computer” from a manila envelope in 2008, Mac has held its reputation as lightweight, powerful portables, much-loved by professionals, students, creatives, entrepreneurs, and consumers in general.
But they’ve proved equally capable of holding their value in the long run, as machines that are built to last and return their upfront investment over time.
The MacBook range is set to continue that tradition, with a value proposition that will pay off today and in years to come.
Save even more when you upgrade to Mac by taking up iStore’s Windows trade-in offer. Trade in your Windows laptop, and you can get up to R10,000 which you can put towards the purchase of a new Mac. Visit www.istore.co.za/pc-trade-in for more information on Windows Laptop Trade in at iStore.
For more information on the M1 range of MacBook Airs and MacBook Pros, please visit www.istore.co.za.