Computers, meet the new fast
Introducing Mac with the Apple M1 chip
We thought we knew fast. We thought we knew what computers could do. Until Mac with M1 came along. Now we know what the fastest, longest lasting personal computer looks like. And what it can do for us. Processor-heavy tasks can now happen in a fraction of the time they used to, plus the extended battery life – thanks to the energy efficiency of the M1 chip – means you’ll be reaching for a plug point far less than before.
Finally there's a computer designed from the ground up to work for you, to rethink what it is a computer should do, helping you do anything and everything you’d ever wanted. Oh and it’s compatible with the Microsoft Office apps you’re so used to as well.
Up to
2.8x
faster CPU
Up to
5x
faster GPU
Matches peak PC
performance using
25%
of the power
Up to
20 hrs
battery life
Up to
8-core
High Performance Apple CPU
Up to
3.9x
faster video processing
A computer that works for you
Inside every Mac there are powerful creativity and productivity tools that are ready to use from the moment you take it out of the box. These apps will let you send mails, edit and create new documents and set up presentations without the need for any additional software.
Mac is also fully compatible with Office 365.
M1 model
MacBook Pro 13”
Up to
17 hrs
of wireless web browsing
Up to
20 hrs
of video playback
M1 model
MacBook Air 13”
Up to
15 hrs
of wireless web browsing
Up to
18 hrs
of video playback
A computer that works for longer
The Apple M1 chip allows for some serious performance, whilst using a fraction of the power. Designed to effortlessly complete tasks using the least amount of power, M1 features two types of cores: high performance and high efficiency. So you can do more for longer - up to 20hrs on a full charge.
A computer that keeps you safe
Apple products are designed to protect your privacy and give you control over your information. From Intelligent Tracking Prevention of your web traffic to full 256-bit disk encryption that ensures every bit of your information on your Mac, stays yours.
Terms and Conditions
- Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip and 16GB of RAM. Performance per watt refers to the ratio of peak CPU performance to average power consumed using select industry-standard benchmarks. Comparison made against high-performing CPUs for notebooks and desktops commercially available at the time of testing. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
- Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, as well as production 1.7GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems, all configured with 16GB RAM and 2TB SSD. Open source project built with prerelease Xcode 12.2 with Apple Clang 12.0.0, Ninja 1.10.0.git, and CMake 3.16.5. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
- Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, as well as production 1.7GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems with Intel Iris Plus Graphics 645, all configured with 16GB RAM and 2TB SSD. Tested with prerelease Final Cut Pro 10.5 using a 10-second project with Apple ProRes 422 video at 3840x2160 resolution and 30 frames per second. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
- Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, as well as production 1.7GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems, all configured with 16GB RAM and 2TB SSD. Tested with prerelease Xcode 12.2 and Create ML 2.0, with an Action Classification model created in the app. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
- Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, 8GB of RAM, and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
- 1TB = 1 trillion bytes; actual formatted capacity less.
- Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip, as well as production 1.2GHz quad-core Intel Core i7-based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with FIO 3.23, 1024KB request size, 150GB test file, and IO depth=8. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
- Screen size is measured diagonally.
- Speeds are based on theoretical throughput and may vary.