You've never seen a watch like this.

This watch has a display that never sleeps.
with the Always-On Retina display, you always see the time and your watch face.

This watch keeps an eye on your heart.
Quickly check your heart rate and get notifications when it appears to be too high or too low.

And tells you when things are getting a little loud.
The Noise app alerts you when decibels rise to levels that can impact your hearing.

And lets you track your cycle with a tap.
The Cycle Tracking app makes it easy to log information about your menstrual cycle.

This watch helps you crush your fitness goals.
There are workouts for every way you exercise. And advanced metrics for every level of athlete.

And motivates you to move, exercise, and stand.
The Activity rings track your progress and inspire you to sit less, move more and exercise every day. You can even compete with your friends in challenges.

And syncs with your favorite music.
Listen to your iTunes playlists and the podcasts you love.

This watch has a great sense of direction.
With a compass and ground elevation, it's made for life's twists and turns, and ups and downs.

It gets apps in a snap.
The App Store is now on your wrist, so you can find and download the latest apps in seconds.

And helps you stay connected.
Call, text, and listen to music without having to reach for your phone.

And calls for help when you need it.
With Emergency SOS and fall detection,
Apple Watch can automatically call for assistance.

Did we mention this watch tells time?
With more than a hundred watch faces and infinite ways to personalize them, there's never been a watch like this.