Now available in South African English*
Learn how to do life a little more effortlessly at iStore
Missed your sisters’ birthday for the second year in a row? Sent your dream job application with “experience” spelt wrong? Out of great ideas at work?
Apple Intelligence is here and we can’t wait to set you up with all the knowledge you need to learn all about. With new writing tools, and an all new Siri - Apple Intelligence is heavy on features, so you don’t need to sweat the small stuff.
Come and learn more at the Apple Intelligence iStore Meets events.
Now on at an iStore near you.
FREE daily demo sessions
You can also walk into any iStore at 12:00 or 16:00 daily to experience the power of Apple Intelligence firsthand.
What Apple Intelligence has in store for you
Apple Intelligence powers new Writing Tools.
Find just the right words virtually everywhere you write.
Explore new features for writing, focus, and communication.
Find just the right words virtually everywhere you write. With enhanced language capabilities, you can summarise an entire lecture in seconds, get the short version of a long group thread, and minimise unnecessary distractions with prioritised notifications.
Discover delightful new ways to express yourself visually.
Create personal images.
Create expressive images, unique Genmoji, and custom memory movies.
Create fun, original images and brand-new Genmoji that are truly personal to you. Turn a rough sketch into a related image that complements your notes with Image Wand. And make a custom memory movie based on the description you provide.
The start of a new era for Siri.
Create personal images.
Even more capable, integrated, personal Siri.
Siri draws on Apple Intelligence for all-new superpowers. With an all-new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. Equipped with awareness of your personal context, the ability to take action in and across apps, and product knowledge about your devices’ features and settings, Siri will be able to assist you like never before.
Great powers. Great privacy.
Apple Intelligence protects your privacy at every step.
It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
ChatGPT, seamlessly integrated.
Get even more expertise in Siri and Writing Tools.
Siri can tap into ChatGPT for certain requests, including questions about photos or documents. And with Compose in Writing Tools, you can create and illustrate original content from scratch. You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account.
Apple Intelligence is
free on these
compatible devices:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro Max
iPhone 16 Pro
iPhone 15 Pro Max
iPhone 15 Pro
iPad Pro
iPad Air
MacBook Air
MacBook Pro
iMac
Mac mini
Mac Studio
Mac Pro
A18
A18
A18 Pro
A18 Pro
A17 Pro
A17 Pro
M1 and later
M1 and later
M1 and later
M1 and later
M1 and later
M1 and later
M1 Max and later
M2 Ultra
Apple Intelligence compatible
Not yet on a compatible device?
Terms and Conditions apply
*Apple Intelligence is available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, iPad with A17 Pro or M1 and later, and Mac with M1 and later.